Strategic Advisory
Get the focus right
The MarTech landscape can feel like a jungle. Dense and full of interesting creatures. I've guided 100s of marketers through the eco-system and helped them focus their resources to achieve their business goals.
Do you need a business-driven partner to harmonize your
marketing technology strategy?
Why is this important?
If you are an enterprise with an international market, you will be stunned by how many MarTech tools and supporting agencies you already have.
The gaps and overlap in functionality cause your information to be trapped in siloes. It creates operational friction and a sub-par customer experience.
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"Marketing is the least efficient process in business,
while at the same time being one of the most important."
Robert Shaw & Philip Kotler
If it's broken, fix it.
Based on dozens of ROI calculations, I expect that 10%-20% of your total marketing budget is vaporized each year due to suboptimal processes supported by a diffused MarTech portfolio and supplier network.
Clarity on a strategic level, supported by team capabilities that match the ambition, is a necessary step towards a sustainable MarTech Stack that drives growth.