We will answer the following questions:

• What are the business benefits?

• What are the value drivers?

• Where in the organization do we create the most value?

• What are the best scenarios to pursue? 

• What is the Net Present Value?

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In four steps, we work towards a ready to share business case.

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1. Setting the scope

Together we define the ROI assessment scope, like business units, regions, and brands. We align on the overall expectations and approach and select the participants. A list of required data will be shared.

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2. Gathering  the data

We will use a mix of hard facts and calibrated estimates to fill any remaining data gaps. Numbers will be crunched and added to the ROI calculator.

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3. Running the scenarios

In a group session, we run multiple scenarios and quantify the total impact on team productivity, agency collaboration, campaign effectiveness, Marketing & Sales alignment, brand value, and market agility.

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4. Delivering the business case

After we agreed on the preferred project scenario, we deliver the business case, including NPV calculation, in a ready to share format.

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Creating the case with all stakeholders turns out to be a perfect way to build understanding and drive commitment.